Free Campaign Name Generator
Build standardized, ad-server-safe campaign and creative names from your own convention. Pick the fields, their order, a separator and a case — then enter comma-separated values to generate every combination at once. Copy them or export a CSV.
AcmeShoes_SummerSale_300x250_v01
AcmeShoes_SummerSale_728x90_v01
AcmeShoes_SummerSale_160x600_v01
One convention, every name.
Your convention, your rules
Toggle the fields you want — Advertiser, Brand, Campaign, Channel, Audience, Placement, Size, Geo, Date and Version — reorder them, then pick a separator and a case (as-is, lower, UPPER or Title).
Bulk combinations
Enter comma-separated values in any field — several sizes, placements or audiences — and it builds every combination for you, de-duplicated with a running count.
Ad-server-safe
Values are cleaned to letters, numbers and your separator only — spaces and punctuation stripped, stray separators trimmed — so names stay tidy for CM360, DV360 and Meta.
Presets to start from
One click loads a CM360, DV360, Meta / Social or Simple convention — the right fields, order, separator and case — then tweak it to fit your team.
Four steps, all in your browser.
Set the convention
Start from a preset or from scratch: enable the fields you need, reorder them, and choose your separator and case.
Enter values
Fill in each field. Use commas for multiple values — three sizes, two placements — to generate combinations. The Date field defaults to today.
Review the names
Every valid, de-duplicated name is generated live with a running count and a preview of the results.
Copy or export
Copy a single name or Copy all, or download a CSV with each field in its own column. Save your convention to reuse it next time.
Free to use — Pro for unlimited exports.
The generator is completely free to use and preview. Building names and copying them are always unlimited; only the CSV export has a free daily limit.
Free
- Unlimited name building & combinations
- Copy single names and Copy all — unlimited
- All presets and convention controls
- Save & reuse a convention on this device
- 5 CSV exports per day
Pro
- Unlimited CSV exports — no daily cap
- Unlimited downloads across all Studio tools
- Same in-browser privacy — nothing uploaded
How that compares
Enforcing a naming convention normally means an enterprise taxonomy platform; renaming the files to match means a separate desktop app. This does both — and it’s the only one that rewrites the links inside a renamed HTML5 ad, so the ad still runs afterwards.
| FreeName & Rename | A taxonomy platforme.g. Claravine | A rename appBatchio · A Better Finder Rename · Advanced Renamer | Spreadsheet & by hand | |
|---|---|---|---|---|
| Price | Free · $25/mo for all 30+ toolsunder $1 per toolfree: 5 exports a day | Enterprise quoteno public price | $4.99–$45 one‑timeper person · per computer | Free · your time |
| Builds names from a conventionfields · order · separator · case | ✓every combination at once | ✓its whole purpose | ✗renames files, doesn’t write names | ✓formulas & copy‑paste |
| Every size × placement × audience in one pass | ✓+ CSV, a column per field | ✓ | ✗ | ✓by hand, and easy to mistype |
| Batch‑renames the actual files to match | ✓ | ✗metadata, not files | ✓ | ✗one file at a time |
| Rewrites the links inside a renamed ad ZIP | ✓HTML · CSS · JS · folders kept | ✗ | ✗filenames only — ad breaks | ✗edit the code by hand |
| Nothing to install — any OS | ✓ | ✓ | ✗desktop app · two are Mac‑only | ✓ |
| Names never leave your device | ✓ | —cloud platform | ✓ | ✓ |
Compared July 2026 from each vendor’s own pricing page: Claravine enterprise quote only, Batchio Pro $4.99 one‑time (Mac only), A Better Finder Rename 12 $29.95 single‑user (Mac only), Advanced Renamer free for personal use / $45 + VAT commercial (Windows & Mac). UTM builders are a different job: CampaignTrackly (~$15/user/mo) and UTM.io (from $19/mo) generate tracking URLs and their parameters — useful, but they don’t produce the ad‑server‑safe campaign and creative names this builds, and they never touch your files. None are affiliated with DigiLakshya and none of them show third‑party ads. Desktop renamers work locally too — the difference here is the naming half and the in‑ZIP link rewriting, not privacy. Building names and copying them are always free; the 5‑a‑day cap applies to CSV and renamed‑ZIP exports. See all tools & pricing.
Made for agency & ad-ops teams.
Consistent across the team
Lock in one convention, save it, and everyone builds names the same way — no more mismatched separators, casing or field order across campaigns.
Bulk-ready trafficking
Spin up every size × placement × audience combination in one pass and export a CSV with each field in its own column, ready for your sheet or trafficking doc.
Private by design
Everything runs locally in your browser — advertiser names, campaigns and combinations are never uploaded. Building and copying are free and unlimited.
Rename, recolour and check — all on-device.
Pair the name generator with our other free, in-browser tools: Bulk Rename (its sister tab inside Name & Rename — rename files straight from your generated names), Color Picker, Resize Image and Convert Image.
Quick answers.
Is anything uploaded to a server?
What is a naming convention here, and can I control it?
_, -, . or none) and a case (as-is, lowercase, UPPERCASE or Title Case).How do I generate lots of names at once?
What makes the names "ad-server-safe"?
Can I reuse my convention next time?
Is it free?
What would a paid alternative cost?
Do these tools use credits or tokens?
Standardize your campaign names — free.
Free to use with no signup, and nothing is ever uploaded. Set a convention, generate every combination and copy them — building and copying are unlimited, and Premium unlocks unlimited CSV exports.