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Free · No signup to try · Runs in your browser

Free Bulk File Renamer

Rename a whole batch of files by a pattern — find & replace, change case, add numbers, or build names from tokens like {name}_{w}x{h}. Files are renamed byte-for-byte and are never uploaded to do it. Purpose-built for ad-server naming.

100% in your browser — your files are never uploaded to do it. Bulk Rename now lives inside our Name & Rename tool (its “Rename files” tab), with a campaign-name generator in the tab next door that can feed it names.
Why use it

Batch renaming that follows the rules.

Token templates

Build names from tokens — {name}, {n}, {date}, and {w}×{h} dimensions read straight from each image.

Find & replace + regex

Swap text plainly or with a regular expression, change case, fix spaces and symbols, add a prefix, suffix or sequence number.

Clash auto-fix

A live old → new preview shows every rename as you type, and duplicate output names get fixed automatically.

Renamed ZIP out

Download the whole renamed batch as one ZIP — files are renamed byte-for-byte, with no re-encoding and no quality loss.

How it works

Three steps, all in your browser.

1

Add files or a ZIP

Drop in any files — images, HTML5 ad .zips, PDFs, fonts, anything — or a .zip and we'll pull the files out. Nothing is uploaded to do it.

2

Choose your rules

Pick a preset or set your own: template, find & replace, case, separators, prefix/suffix, numbering and extension. The preview updates live.

3

Download the renamed ZIP

Grab the renamed batch as a single ZIP, or copy the old → new map as text. The preview is free; downloading the ZIP needs a free account — no daily limit.

Why ours

Private, precise, ad-ops ready.

Nothing uploaded

Renaming happens entirely on your device, byte-for-byte — safe for client deliverables and confidential creative. No file ever touches a server — signed in, a download is noted in your account by file name and size only.

Ad-server-safe names

One-click presets for CM360 / DV360 conventions — lowercase, dashes, stripped unsafe characters, and automatic {w}×{h} dimensions.

The whole batch at once

Name fifty banners to a strict convention in one pass — no hand-renaming, no spreadsheet, no risk of a typo breaking a trafficking sheet.

What it costs

Free here — and it does more.

Desktop renamers are good with files but know nothing about campaign conventions. Taxonomy platforms enforce the convention but never touch your files. Name & Rename does both — and it’s the only one that rewrites the links inside a renamed HTML5 ad, so the ad still runs afterwards.

FreeName & Rename A rename appBatchio · A Better Finder Rename · Advanced Renamer A taxonomy platforme.g. Claravine Spreadsheet & by hand
PriceFree · $35/mo for all 40+ toolsunder $1 per toolfree account: no daily cap$4.99–$45 one‑timeper person · per computerEnterprise quoteno public priceFree · your time
Builds names from a conventionfields · order · separator · case✓every combination at once✗renames files, doesn’t write names✓its whole purpose✓formulas & copy‑paste
Batch‑renames the actual files✓✓✗metadata, not files✗one file at a time
Rewrites the links inside a renamed ad ZIP✓HTML · CSS · JS · folders kept✗filenames only — ad breaks✗✗edit the code by hand
Nothing to install — any OS✓✗desktop app · two are Mac‑only✓✓
Files processed on your device✓✓—cloud platform✓

Compared July 2026 from each vendor’s own pricing page: Batchio Pro $4.99 one‑time (Mac only), A Better Finder Rename 12 $29.95 single‑user (Mac only), Advanced Renamer free for personal use / $45 + VAT commercial (Windows & Mac), Claravine enterprise quote only. None are affiliated with DigiLakshya and none of them show third‑party ads. Desktop renamers process files locally too — the difference here is the campaign‑naming half and the in‑ZIP link rewriting, not privacy. Generating names and the old → new preview are always free; a free account downloads the CSV and the renamed ZIP with no daily limit, and PRO adds Download all, every size, more links and saving across the studio. See all tools & pricing.

More free browser tools

Compress, convert, resize and pick colours — all on-device.

Pair the renamer with our other free, in-browser tools: Compress Images, Convert Image, Resize Image and Color Picker.

Open Name & Rename
FAQ

Quick answers.

Are my files uploaded to a server?
No. Bulk Rename runs 100% in your browser — your files are never uploaded to do it. Each file is renamed byte-for-byte (nothing is re-encoded or re-compressed), so it's completely safe for client work, unreleased creative and confidential assets.
What can I rename files to?
Anything you can describe as a pattern. Build names from a token template like {name}_{w}x{h}_v{nn} (image width & height are auto-detected), find & replace text (plain or regex), change case, normalise spaces and symbols, add a prefix or suffix, add a sequential number, and keep or lowercase the extension. Every change shows in a live old → new preview as you type.
Does it actually rename the files, or just show new names?
It produces the real renamed files. Because a browser can't rename files in place on your disk, you download them back as a single ZIP with the new names applied — renamed byte-for-byte, no quality loss. You can also copy the full old → new rename map as text if you'd rather script it yourself.
Is it built for ad-server naming (CM360 / DV360)?
Yes. Ad servers are fussy about file names, so there are one-click presets for ad-server-safe names — lowercase, dashes, and stripping unsafe characters — plus automatic {w}x{h} dimension tokens pulled straight from each image. Name a whole banner set to a strict convention in one pass.
What file types can I rename?
Any of them — images, packaged HTML5 ad .zips, PDFs, fonts, documents, anything. Drop a folder of files or a .zip and we'll pull the files out. Need a different edit too? Try Compress Images, Convert Image or Color Picker.
Is it free?
Yes — free to use with no signup, running entirely in your browser. The live rename preview is always free, and a free account downloads the renamed ZIP with no daily limit.
What would a paid renamer cost instead?
Desktop renamers are one-time purchases, not subscriptions: Batchio Pro is $4.99 (Mac only), A Better Finder Rename 12 is $29.95 single-user (Mac only), and Advanced Renamer is free for personal use but $45 + VAT for commercial use (Windows & Mac) — each licensed per person, per computer. They rename files well, but none of them build campaign names from a convention, and none rewrite the HTML/CSS/JS links inside a renamed HTML5 ad, so a renamed ad package stops working. This runs free in any browser, and a free account downloads the renamed ZIP with no daily limit; PRO ($35/month, under $1 per tool) adds Download all, every size, more share links and saving across all 40+ tools. Prices verified July 2026 — see the full comparison or all tools & pricing.
Do these tools use credits or tokens?
Not for the tools themselves. Use and preview every tool with no account. A free account downloads any single result at full size, with no daily limit. PRO adds Download all, every banner size, more share links and saving to your account. A few things keep a small free allowance: QA checks (2 a day with no account, 5 with a free one) and hosted share links (5 a month, 1 a day, live 3 days, each updated up to 2 times). PRO is a flat $35/month ($280/year) for unlimited use of all 40+ tools: no credit packs, no top-ups, no per-use fees. The only pay-per-use extras are optional AI work, paid from the Digi Bot credit wallet with the price shown before you pay: Digi Bot jobs; ✨ Ask AI in the tools and AI drafts in Character Animation, charged for what the AI actually uses (at most 1 credit a request; a new account’s first draft is free); and the AI pictures, voices and video shots of the AI Film Maker (a free account’s free credits make one film; bought credits make as many as they pay for) and of Character Animation (PRO), priced per picture, per line and per second of video. Many comparable tools bill per credit (remove.bg, CloudConvert, AdCreative.ai) — here one flat subscription covers everything. See tools pricing.

Rename a whole batch — in seconds, free.

Free to use with no signup, and nothing is ever uploaded to do it. Name a full banner set to your ad-server convention in one pass — the live preview is always free, and a free account downloads the renamed ZIP with no daily limit.